Alphatauri fashion brand owned by Red Bull, being a brand extension, was launched on the market in 2016, in 2020 it entered the world of sports in motorsport to replace the Toro Rosso team in Formula 1.
Alphatauri finished the 2024 season with the constructors' championship in 8th place with 25 points, the Japanese driver Yuki Tsunoda placed 14th with 17 points and Daniel Ricciardo, the Australian driver, finished in 17th place with 6 points.
In 2024 in formula one, the subsidiary team of red bull alphatauri, after 4 years in the highest motorsport competition, will have a change in branding, logo and brand identity with new sponsors due to the entry of new investors such as visa and cash app. On the other hand, it will have two new leaders for the next 2024 season, Laurent Mekies being the sports director who came from Ferrari and Petter Bayer being technical director.
The recent news and rumors on social networks about the new name of the Formula 1 team would be Racing Bulls, replacing Alphatauri in the new 2024 season. One of the main reasons for the change is the low level of performance in recent seasons.
🚨 BEWARE! Red Bull registered the 'Racing Bulls' brand on September 13 in Alicante.
— Formula Directa (@FormulaDirecta) November 22, 2023
👉 It was done by the Intellectual Property Office of the European Union, based in Alicante.
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